# CONTACTS-ALL.md — what was collected

**Source file:** [CONTACTS-ALL.md](../CONTACTS-ALL.md) (index + coverage + top 50)  
**Machine copies:** [contacts-all.csv](../contacts-all.csv), [contacts-all.json](../contacts-all.json) (9,985 rows)  
**Snapshot:** 17 August 2026, Zapier public catalog (API v4 + app-page scrape)

This is the **full public Zapier directory**, not the 15-vertical brief. Every row has at least **name + Zapier listing URL**.

## Why it exists

Outreach and partnership work needed a single table of every public Zapier app: who they are, how to reach them, and how large they are on Zapier. The 15-vertical subset (`CONTACTS.md`) is richer on HQ and legal name; this file is breadth.

## Coverage (9,985 apps)

| Field | Count | Share |
|-------|------:|------:|
| Apps in catalog | 9,985 | 100% |
| Website | 9,917 | 99% |
| Phone or email or sales form | 7,075 | 71% |
| Email | 4,063 | 41% |
| Phone | 3,064 | 31% |
| Sales / contact URL | 5,243 | 53% |
| Support URL | 246 | 2% |
| LinkedIn | 248 | 2% |
| HQ address | 215 | 2% |
| Legal name filled (often empty string) | — | treat HQ/legal as curated-only |
| In the 15 `Vendors.txt` verticals | 256 | 3% |
| Premium flag | 84 | 1% |
| Beta flag | 364 | 4% |
| Published Zap usage greater than 0 | 9,319 | 93% |
| Sum of published Zap usage | 4,017,170 | — |

**Contact source:** site scrape 9,729 · curated deep-research 256.

## What each row contains

`name`, `slug`, `zapier_url`, `website`, `phone`, `email`, `all_emails`, `sales_form`, `support`, `linkedin`, `hq_address`, `legal_name`, `categories`, `description`, `zap_usage`, `popularity_rank`, `is_premium`, `is_beta`, `in_vendors_txt_verticals`, `contact_source`, `scrape_error`.

Auth method is **not** on the public directory page (see `CAPABILITIES.md` / help scrape for the ~1,971 apps that state auth).

## Largest apps by published Zap usage (excerpt)

Built-in Zapier helpers dominate the top (Filter, Webhooks, Formatter, Schedule, Paths, Code, Email, Delay, AI, Looping, Tables). Largest **third-party** names include Google Sheets, Gmail, Slack, Google Calendar, Drive, HubSpot, Forms, Notion, Facebook Lead Ads, Mailchimp, Stripe, Outlook, Calendly, Typeform, Airtable, Trello, Salesforce, ChatGPT, Jotform, monday.com, Shopify.

These are **directory Zap counts**, not revenue and not unique customers.

## Top Zapier directory categories (an app can have several)

| n | Category |
|--:|----------|
| 1,089 | CRM |
| 504 | Marketing Automation |
| 350 | Forms and Surveys |
| 348 | Sales and CRM |
| 331 | eCommerce |
| 330 | Marketing |
| 314 | Phone and SMS |
| 289 | Project Management |
| 274 | AI Assistants |
| 270 | Scheduling and Booking |
| 269 | Developer Tools |
| 244 | Communication |
| 236 | Productivity |
| 230 | Accounting |
| 186 | HR Talent and Recruitment |
| 172 | Documents |

## How to use it

- **Spreadsheet work:** open `contacts-all.csv`.
- **Filter to the 15 verticals:** `in_vendors_txt_verticals` true, or use `CONTACTS.md`.
- **Outreach:** prefer `sales_form` when email/phone are blank. That is the normal SaaS path.
- **Do not** treat scrape phones as gospel (JS sites and footers produce noise). Confirm on the vendor site before calling.

## Limits

- ~952 rows recorded a scrape error; they still have catalog identity.
- Many sites are JS-only or form-only — 29% have no phone, email, or form URL.
- HQ / LinkedIn / support URLs were **not** scraped for the long tail; those fields are almost all from the 256 curated companies.
- Personal employee inboxes were omitted on purpose.

## Related

- Deeper 15-vertical directory: `CONTACTS.md`
- USP / fit / “record they create”: `VENDOR-RESEARCH.md`
- Triggers / actions / calling convention: `CAPABILITIES.md`
- Mongo: `zapier.apps` on NS1 (same catalog)